Descopera noi tendinte, tactici si abordari noi in comunicare si PR
18 martie 2024 • HOTEL JW MARRIOTT

Seminar 2

08.30 - 09.15 - Primirea participantilor

09.30 - 11.00 - Sesiunea 1 - Prezentari si Q&A

Blueprints for Success: Crafting a Compelling Brand Communication Strategy

Razvan Matasel

Strategy & Growth Director, GMP&U

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How to Rekindle Love - A Look Beyond Transactional Relationships We Build for Our Brands

Laura Nedelschi

Creative Director, GRF+

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Moderator

Andreea Retea

Communication Consultant

11.00 - 11.30 - Pauza de cafea

11.30 - 13.30 - Sesiunea 2 - Exercitiu practic

Hands-On Workshop: Insight Finding and Strategic Ideation in Brand Communication

De la una dintre cele mai premiate agentii din Romania, Marina Constanda si Ruxandra Simion vin sa ne ofere o doza puternica de know-how intr-o sesiune de 120 minute intensa. Pornim de la principiile cheie care conduc procesul de insight finding & ideation si de dezvoltare a strategiei, sustinute de exemple. Apoi ne impartim pe echipe si rezolvam impreuna provocari de brand.

Marina Constanda

Head of Unit, Golin Romania

Ruxandra Simion

Head of Unit, Golin Romania

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13.30 - 14.30 - Pauza de pranz

14.30 - 16.00 - Sesiunea 3 - Prezentari si Q&A

The PR Evolution: Leveraging AI for Smarter Communication

Andrei Ungureanu

Agile Transformation Manager Europe, The Coca-Cola Company

Matei Goncea

Creative Marketing Director Europe, The Coca-Cola Company

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New Values: The Quest for Organic Good in an Artificial Landscape

Ioan Ungureanu

Communication Product Developer pastel & Founder DadsAround

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Moderator

Arnold Vieriu

Managing Partner, Bad Habits Agency

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