Descopera noi tendinte, tactici si abordari noi in comunicare si PR
18 martie 2024 • HOTEL JW MARRIOTT

Seminar 1

08.30 - 09.15 - Primirea participantilor

09.30 - 11.00 - Sesiunea 1 - Prezentari si Q&A

Adapting to Change: New Challenges in Corporate Communications

Dana Dobrescu

Corporate & Government Affairs, Mondelēz Romania

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Navigating the Minefield: Emerging Communication Risks for Businesses

Ana Maria Diceanu

Founder & CEO, Brain 4 Strategy

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Moderator

Aela Cotabita

Managing Director, Highlight PR

11.00 - 11.30 - Pauza de cafea

11.30 - 13.30 - Sesiunea 2 - Exercitiu practic

Hands-On Workshop: Mastering 360-Degree Stakeholder Engagement

Un veteran al comunicarii in Romania si un profesionist apreciat in industrie, Monica Jitariuc va coordona un workshop interactiv, in care participantii vor invata cele mai noi tactici de interactiune cu publicurile interesate ale companiilor, prin puterea exemplelor si a grupurilor de lucru.

Monica Jitariuc

Consultant & Trainer de Comunicare

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13.30 - 14.30 - Pauza de pranz

14.30 - 16.30 - Sesiunea 3 - Prezentari si Q&A

Data Driven for PR Driven - Using a New Segmentation to Open Conversation in the Market of the Future

Paul Kasprovschi

Director of Research & Evaluation, GRF+

Paul Acatrini

Managing Partner, Cult Research

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The Art of Adaptation: Keeping Corporate Communication Relevant

Laura Iane

Executive Creative Director pastel & Co-founder COPERA Branding

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From Employees to Brand Ambassadors: Mastering LinkedIn Content Engagement

Andra Iacob

Executive Director, Chapter 4 Romania

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